Fagartikler

Under finner du lenker til nyttige fagartikler, skrevet av Compete eller noen av våre samarbeidspartnere

Make the hidden visible

Building a Better Foundation for Brand, Business, and Success

Exploring Consumer Behavior

Managing Successful Brands:

The Importance of Brand Equity in Creating Firm Value

Beyond rarity: How luxury brands grow yet remain desirable

Brand portfolio strategy

Is your brand sharp enough?

Pursuing the Concept of Luxury

Et hav av utydelige strategier

Consumption and Social Strati{cation: